[On May 3rd,] Canada’s national golf industry associations announced the first annual National Golf Day, May 29, an event aimed at raising awareness to the public and government decision makers on the many positive impacts of the golf industry.
“More Canadians play golf than any other participation sport and our industry is #1 in driving economic impact, employment and charity fundraising,” said Jeff Calderwood, National Allied Golf Associations (NAGA) and We Are Golf Chair. “Combined with golf’s diversity, healthy fitness benefits and environmental stewardship, we really do have such a positive message to communicate.”
National Golf Day provides the opportunity for Canada’s golf industry leaders to discuss these wide-reaching benefits of the sport directly with MPs, Senators and policy advisors at Parliament Hill. A May 28 evening reception will also be held in Centre Block, and NAGA will be hosting a day of interactive golf activities on the front lawn where MPs and visitors will be able to participate. This day of outdoor golf activities will include a focus on junior golf.
“We are really looking forward to our time in Ottawa and expect that government officials from all parties will be impressed to learn about all the ways golf contributes in virtually every riding throughout Canada,” added Golf Canada CEO Laurence Applebaum. “There are so many meaningful benefits that golf delivers in communities from coast to coast and it will be great to share all those insights on National Golf Day.”
Golf courses and all related stakeholders throughout Canada are encouraged to promote the same positive messages. NAGA will provide shareable social content.
NAGA is also announcing a rebranding of its public facing name to We Are Golf. This aligns with the same brand name used by the American golf industry for allied association activities such as National Golf Day. NAGA does carry on as the administrative body but will use the We Are Golf brand for all public communications.
We Are Golf is a public awareness raising initiative sponsored by the National Allied Golf Associations, which includes the following members: Golf Canada, Canadian Golf Superintendents Association, Professional Golfers’ Association of Canada, Canadian Society of Club Managers and the National Golf Course Owners Association Canada. For more information on We Are Golf, visit www.wearegolf.ca
